About Pendar Production
Founded in Montreal in 2023, Production Pendar is an organization creating, producing and presenting ambitious, bold, and meaningful artistic projects. Through its activities, the organization seeks to bring forward works capable of leaving a lasting impact on the contemporary cultural landscape. It pays particular attention to voices, narratives, and perspectives that remain underrepresented on the musical scene.
Driven by a commitment to artistic excellence, Production Pendar develops projects that explore the dialogue between tradition and contemporaneity as well as memory and innovation. While many of its projects draw part of their inspiration from Persian cultures, the organization is open to all works that have the ability to resonate with today’s audiences.
Production Pendar believes that artistic creation can only flourish in an environment that fosters experimentation, collaboration and risk-taking. The organization aspires to be a fertile ground where artists, ideas, and projects can meet, transform, and grow.
The name Pendar, derived from ancient Persian, evokes thought, imagination, and creation. It reflects a conviction that guides all of the organization’s activities: the most memorable works are born from the encounter of a great diversity of artists, ideas, disciplines, and worldviews.
Today, Production Pendar focuses its energy on the development and realization of its own artistic projects. Over the next few years, the organization aspires to expand its role by supporting a greater number of artists and creative initiatives, thereby contributing to the emergence of new works, new collaborations, and new voices.
Mission:
To create, produce, and present ambitious artistic projects that foster excellence, innovation, and dialogue between disciplines, cultures, and artistic sensibilities.
Vision:
To contribute to the emergence of a rich, bold, and inclusive artistic landscape where artists and projects can find the conditions necessary for their development, visibility, and encounter with audiences.
Artistic Vision of Elham Manouchehri
What fascinates me above all is transmission, how something passes from one human being to another. Sometimes this happens through a word, a sound, a melody, or even a simple glance. Two people can share an immense richness of emotions, intentions, or mutual understanding without speaking a single word. This ability to transmit the invisible lies at the heart of my artistic practice.
I do not see music as a simple succession of sounds. To me, it is one of the most complex and fascinating forms of human communication. A vibration can become a memory, a melody can become a question, and a performance can leave an imprint on those who experience it that continues to resonate long after the performance has ended.
One of the questions that fascinates me is the lasting impact of certain works. Why can a few notes, an image, a poem, or a scene inhabit us for years, even transforming the way we see the world?
I believe that the most memorable works are those that bring back to life something that already exists within us. It may be an emotion, a memory, a question, an idea, or a lived experience. Art revives a part of our inner world, opens the way to personal discovery, and can even offer a new way of understanding the world.
Art is not only what is transmitted by the artist, but also what is received, understood, and felt by the person experiencing it. This is shaped by our own memory, lived experience, sensitivity, and vision of the world. This is why I seek to create unique experiences that cannot be reproduced in exactly the same way: spaces where everyone can build their own relationship with the work and find a meaning that belongs to them.
Art is, above all, an invitation: an invitation to feel, to reflect, to revisit what already lives within us, and to discover what has not yet found a name.
